About Me

Karim Lazar is a Tunisia-based media-tech entrepreneur and product strategist. He founded Lazaarworks in 2018 and later Skedly, a SaaS platform for media professionals. Previously, he served as Head of Technology at M24 TV, overseeing broadcast systems, live production, and digital platforms.
Karim studied business and management (high school and university), then completed extensive training in 2D/3D graphics and motion design, which opened the door to TV broadcast: first at MCM (TV idents/branding), then Nessma TV, Tunisia World Television, and Elhiwar Ettounsi, before leading technology at M24 TV.
With the rise of AI, he delivers trainings in prompt & context engineering, builds MVPs as a FlutterFlow expert, and writes practical ebooks on AI, FlutterFlow, and marketing techniques.